Brief - "You have been asked to create an Integrated Content Campaign Strategy for your chosen company. Your task is to show that you can design a content strategy that aligns with the company, its products/services and target audience. This will include the creation of collateral to use as an example of the types of content you would recommend using if this pitch were approved by your client" followed by "Select an Aotearoa (New Zealand) based company and one specific product or service to focus your campaign on. You will need to choose a company that has a social media presence and website already. You will be advising them on how to improve their current digital strategy". Overall grade was 85% or an A.