Brief: "The Marketing Director has read your summary and is impressed with the possibilities and opportunities you presented to improve marketing outcomes. As a result, the Marketing Director has invited you to develop a comprehensive digital marketing plan for your business's product or service to improve business performance by 15 per cent, and you are asked to present this digital marketing plan to the Senior Leadership Team. You have been allocated 25 minutes to sell the marketing plan to the team. Using the summary completed in assessment one, develop a digital marketing plan that will improve sales or performance of the product or service by 15 percent. The marketing plan will address the product or service, buyer personas and the target audience". Overall grade was 87.5% or an A.